By Lisa Franek
Building my fan base is probably one of the most annoying and
difficult things to do. It also creates a fair amount of anxiety,
because being popular isn’t something I’ve ever had much luck with.
Nevertheless, it’s something that has to be done if anyone besides my
friends are going to read my work. And even they get tired of my writing
eventually. But below are the 5 ways I’m trying to
be popular build my fan base.
- Write like crazy. Write, write, write. If I only ever wanted
to writeone book, there would be very little chance anyone at all will findthat one book. And an even smaller chance that a lot of people will findit. Keep writing. Keep publishing. Keep putting my work into the worldwhere more people are likely to bump into it. And then write some more.
- I got a website. I’m not going to go into the nuts and bolts of
this sincethere are so many directions one can go in, but I did my best to setsomething up that was pleasing to the eye and easy to navigate. It isn’tfancy. It does reflect what I do. I even keep a blog there. I make sureto keep my website up to date and engaging and make sure people cancontact me and find my writing either for free or for sale.
- Build my email contacts. I’m working on this one. It’s
really fuckinghard. I don’t know why, but sending people an email from a list feels, well, kinda sleazy. Like I’m selling Viagra or something. But the truthis, I sign up for newsletters that are totally (okay, mostly) legit. Why wouldn’t someone want to sign up for mine? This way, I have a direct line to my audience (which currently stands at a whopping 16 people) whenever I have something to say (which, let’s face it, is all thefucking time). I try to send emails regularly. Once every four monthsis not enough. People forget. There isn’t one right answer for howoften you should send an email to your contact list, but it’s somewherebetween once a week and once a month. Right now I try to send somethingevery other week. Do what’s right for you, then do it religiously.
- Set up an author page on Facebook. This is a starting point
and requiresmaintenance. I try to post something about once a day. It’s not groundbreakingor difficult, but results can be slow. This is the long game, folks. Not instant stardom, so don’t be discouraged if you don’t seea ton of traffic for a while. I have about 100 likes on my page, and someof them I don’t even know. So I’ll take it.
- Talk to other authors. Especially those that write in a
similar genre. Read their work. Let them read mine. The truth is, we’re all in thistogether, and the writer who doesn’t support other authors is in fora tough road indeed. But here’s where there is the chance for cross-pollinationand synergy. Say you meet a writer, and you like them andhopefully their writing. You read their book. It’s great! Who are yougoing to tell? Your contacts and readers, of course. It’s not a quid proquo kind of thing, but there’s probably a decent chance they’ll giveyou a shout out as well to their fan base. Additionally, it gives uscontact with people who understand the joys and frustrations of being awriter, whom we can commiserate with, whether we need to celebrate or support. Either way, you’re finding more work that inspires you, and hopefullywill spur you to keep writing, which takes us back to #1 and startsthe cycle all over again.
Culled from The Feisty Writer